Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

2011-09-01

Social network experience and its impact

Since being introduced into Google+, I have tried to understand the why of what's fundamentally different about it. Google couldn't have created it as just another social portal, as they already have Orkut, which today is a been-there-done-that for most users in my Facebook network.

Android users have  several real-time integration benefits with Google+, but for now, let me focus on just the convergance aspect of a social portal. If Facebook is about a Wall, why does Google have Circles? That's where the fundamental difference lies, more than just the terminology. What does this mean to our interactions with the two different tools?

In real life, down to ground level away from the cyberspace, do we consider all friends 'similarly'? We mentally slot people we meet as just acquaintances, friends, like-family, family and many other nuances of relationships tedious to compile here. But what happens when you log onto Facebook? There is one Wall and it is up there for everyone to write as they please and for everyone else to read, even if it is not just 'apt' to share it with everyone.  With a Wall on a Network, you are essentially bringing all to the same plane, whether you like it or not. We have accepted this as this is all we got.

Admit it, there are level of friends and you'd like to share not everything with all of them, at the same time, even if eventually you would.  Then, there is the local 'circle' (school, college, dorm, special interest) specific language that you'd like to use with the right set of people. But hovering at the back of your mind is the point that maybe others that who do not understand what's being said might not 'get it'. What happens then? Think of what happens when a group within a party starts talking about a specialised topic or event that is of no relevance to others. The group rares out. Sure, a Wall is asynchronous or not 'live' since not everyone is not interacting at the same time. But the behavior is nevertheless impacted since everyone consumes the same content, eventually. There might be self-selection in what one consumes. But the fact that the information or impressions were put out there has some impact on the user who put it there and those who read it.

For example, there are some friends you will let 'take you for granted'. This, on Facebook might mean you will let them say anything i.e. metaphorically speaking, piss on your Wall. The implication of this is wider than just that it is for there for all to see. In two recent examples my friends 'violated' discretion by writing things that were not for public consumption. They might have done that under a misguided sense of humor. You cannot avoid such indiscretions, as much as you cannot blame them for their behaviour. One of them, in an offline conversation, even went on to call me hypocritical for having deleted his posts. I am still not sure what impression the online exchange might have left on others. The fact that this problem even occured is an implication.

Circles solves some of these issues. But is the Circles or Circles of Circles (Extended Circles) the ultimate answer? This is a great change toward the right direction, but not a panacea. When we create our own Circles, we still end up adding A and B who are each known to U, but not to each other. How fine tuned would you make your circles? How many Circles can you manage? I am sure there is a smaller Dunbar's Number for Circles you can manage. Will your network set-up imitate exactly what you have in your mind?

So, essentially, bogged down by lack of choices, what are the users doing? They might be either getting used to the idea of 'sharing it all with all', or using discretion in what they share, so that they at least deliver a 'common mimimum' content to the 'Wall' or 'Circles'. In a sense, therefore, even the best tools today still give us a compromised experience, even if they are, innovative, technically well executed and design-wise state-of-the-art. Another question to consider is, how is this group level behaviour changing us at the individual level as we continue to use the available social tools in current formats? There are more questions than answers.

My bigger problem right now is learning to juggle my time for Google+ and Facebook.

2010-03-23

Mongoose and snake

In the era of bite sized entertainment, 'byte sized' if you bring in the digital angle to it, shortness and sports are related at some level.

"Jesus wept" is the shortest verse in The Bible. The phrase, however, found its way into popular jargon when short skirts found their place in international tennis. The phrase now represents the phenomenon personified by Navratilova and her predecessors, Kournikova, Sherapova and their successors.

At another level of shortness, take cricket for example: from a 5-day-long affair to a day long version to the now as-long-as-a-movie format with T20, innovation in cricket has found for it new fans. Cricket has probably also recovered lost fans.

The information convergence led to competition, for the attention of the consumer, between traditional broadcasting media and the mobile & the Internet as media. And the consumer is increasingly drawn toward personalised entertainment. Anyone who has enjoyed the award winning video feeds on youtube (dispite all the garbage that people upload) and other video feeds can tell you why the Internet offers better quality (measured as better value per unit time?) over TV in general. Don't like NGC or Discovery channel in Hindi? Personalise it into English (or vice versa) with digital DTH. DTH is driven by technology, but consumerism (of it) is mixedly driven by need and affordability.

To apply this logic to sports, I think the race for quality content measured per unit time is another reason why shorter formats of games like cricket will revolutionize the way we consume sports-as-entertainment. You personalise the consumption of sports by chosing the format you like best.

A couple of days back, two new IPL team franchises were sold for almost 150% of the price paid for all eight original franchise teams three years back. It's like saying 'two for the price of ten'. Franchise owners know that the IPL wave has only touched the shores of Tier II cities. There is a lot of cricket ground waiting to be covered.

Talking of shortness, the quintessential cricket bat has become shorter!!! "Mongoose" is deemed to become the latest innovation in cricket. Named eponymously for the animal's ferocity, the new bat is 44% shorter on the body, compensated in weight by thickness and in length by a longer handle. Like one cricket commentator was saying, the bat in Mathew Hayden's hands looks more like a club than a bat. And clobbering Hayden did demonstrate a couple of matches ago. Mongoose helped run the meter fast!

If the the five day version of the game is the snake and the T20 version the Mongoose, who will win this match? The match, you can bet, will be much longer than an evening with IPL.

2008-02-07

Cables and wars

Idle minds or devil's workshops, whatever you may call ours, but there seems to be some value in our paranoia, after all.

Last week, a friend and I were discussing about the 'yet to be officially acknowledged,by Fed Bank, but already heating up' recession in the US economy when the topic turned to how, apparently, wars have been fought just to revive or jumpstart flagging economies. Naturally, the discussion then turned to what the "Economic Hit men", if you may, would do to counter the stagflation lurking at US shores. It is widely prophesied that the impact of US recession would be minimal or marginal on the growth of emerging economies such as India.

Now, there is theory that wars in future would be not physical ones but more of 'intelligence wars', not in the sense of espionage but intelligence as relates to information and telecom technology pillaring economies. It leads to less bloodshed and, apparently, has more impact toward hampering the sustenance of normalcy in the enemy territory. The Internet, in such cases not only becomes a potential war ground, but an Achilles ‘heel for some economies. It was but natural for us to concur that stagflation and multiple cable damages were too much coincidental.

As far as the internet or the web is concerned, all roads lead to Rome. So, if something big goes down, it will probably slow down the flow of information, but networking technology will sustain the flow (with all disclaimers that apply). Apparently, this logic does not so easily apply to the Suez Canal cables. We were unaware of the criticality of 'these' cables.But looks like were not paranoid for no reason.

Read an article here to understand more about the nature and impact cable damages and to, at least to our surprise, know that we were not just dreaming out loud. Phew!

Einstein's point to ponder: "I am not sure how the third world war will be fought. But I am quite sure that the fourth one will be fought with bows and arrows."