El Nano Effect

Catapulting itself into the league of world-changing automobiles, Nano has rolled out of the portals of Tata Motors. Unveiled earlier today,apparently, to a roaring welcome, Nano will change India and in a way that will impact us for a long time to come.

With a lot of scepticism about the way this car will change Indian way of life, I had tried to surmise (read here and here) that India and Indians will come under a lot of pressure when this dream car becomes a reality. Saying something to the effect of 'a promise is promise' Ratan Tata has delivered a mean-mini-machine at an unprecedented and mere USD2700 unit price. Any doubts about India's technology around frugal manufacturing will be put to rest today, once the pictures start flashing around the car markets of the world; to be eventually buried when the car proves its performance on the road over the next few months.

Giving an unparalleled 50 Mile Per Gallon (test conditions?) for a petrol driven car with contemporary looks, Nano, will probably capture the imagination, interest and pockets of millions upon millions of Indians and other third-world-ians. At the same time it will set, if it proves true, new benchmarks. I am doubtful about this last part since the basic tenet of Nano has been to be a cheap car; no great shakes about creating a lean-burn technology.

However, the little beauty, on the face of it, has much to offer. Tata's ever expanding dealer and service network will carry this car into the remotest corners of the country. That is a big problem, because this car will also probably spread in the urban landscape like a forest fire. And when that happens, every square inch of tarmac on our narrow deficient streets will cry for mercy and the people behind wheels beg for redemption. Well, that may be a little too dramatic, but the fact remains that if this car succeeds the way it ought to for TATAs to breathe easy and the way it looks ready to, Indian way of traffic management, infrastructure support in terms of roads, bridges and parking space will first collapse, then taking us through months and years of failure, regret and disillusionment, deliver us to something innovative.

I have very little faith left in me about how Bangalore will survive the deluge (just wait and watch) that Nano will unleash. Nano will change our lives by challenging the administration to better itself.

Since road will be so packed, is this the right time to think about a cheap helicopter, may be for for a million rupees or two. Meanwhile get ready to face a huge demand-supply crack in petrol once the millions among us get enticed by the economy-dream-come-true Nano. Small Car.Big dreams.Bigger Pains.

Nevertheless the boldness behind a concept-realised, yet to be tested on road, is commendable.

Watch videos here.

See pictures here.

Tata Small Car Website is here