Mongoose and snake

In the era of bite sized entertainment, 'byte sized' if you bring in the digital angle to it, shortness and sports are related at some level.

"Jesus wept" is the shortest verse in The Bible. The phrase, however, found its way into popular jargon when short skirts found their place in international tennis. The phrase now represents the phenomenon personified by Navratilova and her predecessors, Kournikova, Sherapova and their successors.

At another level of shortness, take cricket for example: from a 5-day-long affair to a day long version to the now as-long-as-a-movie format with T20, innovation in cricket has found for it new fans. Cricket has probably also recovered lost fans.

The information convergence led to competition, for the attention of the consumer, between traditional broadcasting media and the mobile & the Internet as media. And the consumer is increasingly drawn toward personalised entertainment. Anyone who has enjoyed the award winning video feeds on youtube (dispite all the garbage that people upload) and other video feeds can tell you why the Internet offers better quality (measured as better value per unit time?) over TV in general. Don't like NGC or Discovery channel in Hindi? Personalise it into English (or vice versa) with digital DTH. DTH is driven by technology, but consumerism (of it) is mixedly driven by need and affordability.

To apply this logic to sports, I think the race for quality content measured per unit time is another reason why shorter formats of games like cricket will revolutionize the way we consume sports-as-entertainment. You personalise the consumption of sports by chosing the format you like best.

A couple of days back, two new IPL team franchises were sold for almost 150% of the price paid for all eight original franchise teams three years back. It's like saying 'two for the price of ten'. Franchise owners know that the IPL wave has only touched the shores of Tier II cities. There is a lot of cricket ground waiting to be covered.

Talking of shortness, the quintessential cricket bat has become shorter!!! "Mongoose" is deemed to become the latest innovation in cricket. Named eponymously for the animal's ferocity, the new bat is 44% shorter on the body, compensated in weight by thickness and in length by a longer handle. Like one cricket commentator was saying, the bat in Mathew Hayden's hands looks more like a club than a bat. And clobbering Hayden did demonstrate a couple of matches ago. Mongoose helped run the meter fast!

If the the five day version of the game is the snake and the T20 version the Mongoose, who will win this match? The match, you can bet, will be much longer than an evening with IPL.