2011-09-01

Social network experience and its impact

Since being introduced into Google+, I have tried to understand the why of what's fundamentally different about it. Google couldn't have created it as just another social portal, as they already have Orkut, which today is a been-there-done-that for most users in my Facebook network.

Android users have  several real-time integration benefits with Google+, but for now, let me focus on just the convergance aspect of a social portal. If Facebook is about a Wall, why does Google have Circles? That's where the fundamental difference lies, more than just the terminology. What does this mean to our interactions with the two different tools?

In real life, down to ground level away from the cyberspace, do we consider all friends 'similarly'? We mentally slot people we meet as just acquaintances, friends, like-family, family and many other nuances of relationships tedious to compile here. But what happens when you log onto Facebook? There is one Wall and it is up there for everyone to write as they please and for everyone else to read, even if it is not just 'apt' to share it with everyone.  With a Wall on a Network, you are essentially bringing all to the same plane, whether you like it or not. We have accepted this as this is all we got.

Admit it, there are level of friends and you'd like to share not everything with all of them, at the same time, even if eventually you would.  Then, there is the local 'circle' (school, college, dorm, special interest) specific language that you'd like to use with the right set of people. But hovering at the back of your mind is the point that maybe others that who do not understand what's being said might not 'get it'. What happens then? Think of what happens when a group within a party starts talking about a specialised topic or event that is of no relevance to others. The group rares out. Sure, a Wall is asynchronous or not 'live' since not everyone is not interacting at the same time. But the behavior is nevertheless impacted since everyone consumes the same content, eventually. There might be self-selection in what one consumes. But the fact that the information or impressions were put out there has some impact on the user who put it there and those who read it.

For example, there are some friends you will let 'take you for granted'. This, on Facebook might mean you will let them say anything i.e. metaphorically speaking, piss on your Wall. The implication of this is wider than just that it is for there for all to see. In two recent examples my friends 'violated' discretion by writing things that were not for public consumption. They might have done that under a misguided sense of humor. You cannot avoid such indiscretions, as much as you cannot blame them for their behaviour. One of them, in an offline conversation, even went on to call me hypocritical for having deleted his posts. I am still not sure what impression the online exchange might have left on others. The fact that this problem even occured is an implication.

Circles solves some of these issues. But is the Circles or Circles of Circles (Extended Circles) the ultimate answer? This is a great change toward the right direction, but not a panacea. When we create our own Circles, we still end up adding A and B who are each known to U, but not to each other. How fine tuned would you make your circles? How many Circles can you manage? I am sure there is a smaller Dunbar's Number for Circles you can manage. Will your network set-up imitate exactly what you have in your mind?

So, essentially, bogged down by lack of choices, what are the users doing? They might be either getting used to the idea of 'sharing it all with all', or using discretion in what they share, so that they at least deliver a 'common mimimum' content to the 'Wall' or 'Circles'. In a sense, therefore, even the best tools today still give us a compromised experience, even if they are, innovative, technically well executed and design-wise state-of-the-art. Another question to consider is, how is this group level behaviour changing us at the individual level as we continue to use the available social tools in current formats? There are more questions than answers.

My bigger problem right now is learning to juggle my time for Google+ and Facebook.